[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.asreal.sk\/ako-vyzera-obavana-zmena-youtubu-v-praxi\/#Article","mainEntityOfPage":"https:\/\/www.asreal.sk\/ako-vyzera-obavana-zmena-youtubu-v-praxi\/","headline":"Ako vyzer\u00e1 ob\u00e1van\u00e1 zmena YouTubu v praxi?","name":"Ako vyzer\u00e1 ob\u00e1van\u00e1 zmena YouTubu v praxi?","description":"V posledn\u00fdch mesiacoch minul\u00e9ho roka \u010delila spolo\u010dnos\u0165 YouTube nepr\u00edjemnostiam a pokut\u00e1m za neustr\u00e1\u017eenie si svojej audiencie a rekl\u00e1m. Zistilo sa, \u017ee napriek existencii samostatnej aplik\u00e1cie YouTube Kids, hlavn\u00fa str\u00e1nku st\u00e1le nav\u0161tevovalo ve\u013ek\u00e9 mno\u017estvo det\u00ed. Na tom by nebolo ni\u010d zl\u00e9. keby o nich neboli n\u00e1sledne zbieran\u00e9 inform\u00e1cie, pod\u013ea ktor\u00fdch im firmy pripravovali reklamy ako u\u0161it\u00e9 […]","datePublished":"2020-02-02","dateModified":"2020-02-02","author":{"@type":"Person","@id":"https:\/\/www.asreal.sk\/author\/#Person","name":"","url":"https:\/\/www.asreal.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ddbdb36321e5b7d4d861793930db080587341c870bd6ed87a3d36e707e2e9ae3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ddbdb36321e5b7d4d861793930db080587341c870bd6ed87a3d36e707e2e9ae3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"asreal.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.asreal.sk\/wp-content\/uploads\/img_a310414_w16765_t1582650388.jpg","url":"https:\/\/www.asreal.sk\/wp-content\/uploads\/img_a310414_w16765_t1582650388.jpg","height":0,"width":0},"url":"https:\/\/www.asreal.sk\/ako-vyzera-obavana-zmena-youtubu-v-praxi\/","about":["Online"],"wordCount":454,"articleBody":"V posledn\u00fdch mesiacoch minul\u00e9ho roka \u010delila spolo\u010dnos\u0165 YouTube nepr\u00edjemnostiam a pokut\u00e1m za neustr\u00e1\u017eenie si svojej audiencie a rekl\u00e1m. Zistilo sa, \u017ee napriek existencii samostatnej aplik\u00e1cie YouTube Kids, hlavn\u00fa str\u00e1nku st\u00e1le nav\u0161tevovalo ve\u013ek\u00e9 mno\u017estvo det\u00ed. Na tom by nebolo ni\u010d zl\u00e9. keby o nich neboli n\u00e1sledne zbieran\u00e9 inform\u00e1cie, pod\u013ea ktor\u00fdch im firmy pripravovali reklamy ako u\u0161it\u00e9 na mieru. To v\u0161ak bolo proti dlhoro\u010dn\u00e9mu medzin\u00e1rodn\u00e9mu vyhl\u00e1seniu COPPA pre ochranu \u00fadajov malolet\u00fdch. Vedenie tak muselo tento probl\u00e9m rie\u0161i\u0165 a pri\u0161lo s nov\u00fdmi pravidlami pre kan\u00e1li.Ide o syst\u00e9m, kde sa m\u00e1 ka\u017ed\u00fd identifikova\u0165 ako “pre deti” alebo “pre dospel\u00fdch”. Stretli sa ale s ve\u013ekou nespokojnos\u0165ou a odporom, preto\u017ee takto postavili mnoh\u00fdch tvorcov medzi dva mlynsk\u00e9 kamene. V dne\u0161nej dobe sa toti\u017e na platforme n\u00e1jdu cel\u00e9 kopy vide\u00ed,\u00a0 ktor\u00e9 s\u00fa nepriamo ur\u010den\u00e9 obom skupin\u00e1m,\u00a0 respekt\u00edve m\u00f4\u017eu si ich u\u017ei\u0165 rovnako dobre rodi\u010dia ako aj ich ratolesti. T\u00fdm ktor\u00ed sa nevedeli presne zaradi\u0165 v\u0161ak mohli hrozi\u0165 mastn\u00e9 pokuty. Nehovoriac o tom, \u017ee pre autorov obsahu pre deti to znamen\u00e1 rap\u00eddne zn\u00ed\u017eenie z\u00e1robku.Jednou z mo\u017enost\u00ed by bolo jednoducho sa zamera\u0165 na audienciu 18+, no tam z poh\u013eadu spolo\u010dnosti doch\u00e1dza k druh\u00e9mu extr\u00e9mu. Ke\u010f\u017ee, ako sa aj potvrdilo, sa na platforme n\u00e1jde mnoho mlad\u00fdch, nesm\u00fa pou\u017e\u00edva\u0165 \u017eiadne neslu\u0161n\u00e9 slov\u00e1, ak\u00fdko\u013evek druh n\u00e1silia a psychicky “\u0165a\u017ek\u00fd” obsah. To v\u0161ak bolo treba dodr\u017eiava\u0165 u\u017e nejak\u00fd \u010das, preto sa niektor\u00ed dospel\u00ed autori preorientovali na rodinn\u00fdch.Za\u010diatkom janu\u00e1ra vo\u0161li tieto \u010derstv\u00e9 podmienky a\u00a0pravidl\u00e1 do platnosti, no\u00a0nebolo tomu ani mesiac a\u00a0u\u017e sa vyskytli prv\u00e9 s\u0165a\u017enosti. Americk\u00fd Feder\u00e1lny \u00farad, ktor\u00fd mal cel\u00fa akciu na starosti, s\u00edce dovtedy prij\u00edmal pripomienky, n\u00e1pady na zlep\u0161enie, prosto celkov\u00fd n\u00e1zor od verejnosti, a\u00a0tvrdil, \u017ee ich zoberie do \u00favahy, \u010di to k\u00a0tomu aj naozaj do\u0161lo, zost\u00e1va ot\u00e1zne. Dopad to toti\u017e malo pribli\u017ene tak\u00fd, ako sa o\u010dak\u00e1valo, i\u00a0ke\u010f mo\u017eno v\u00a0men\u0161om spektre a\u00a0pomal\u0161ie. Nieko\u013eko youtuberov u\u017e opustilo sc\u00e9nu a\u00a0in\u00ed bu\u010f drasticky zmenili \u0161t\u00fdl alebo nerobia ni\u010d, d\u00fafaj\u00fac, \u017ee zmeny sa ich nedotkn\u00fa. \u010ci sa vyrie\u0161il d\u00f4vod pre ktor\u00fd k\u00a0tomuto v\u0161etk\u00e9mu do\u0161lo sa e\u0161te uvid\u00ed (aj ke\u010f je to viac nepravdepodobn\u00e9, ako \u00e1no), ale jedno je ist\u00e9 \u2013 YouTube u\u017e nie je to, \u010d\u00edm kedysi bol.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako vyzer\u00e1 ob\u00e1van\u00e1 zmena YouTubu v praxi?","item":"https:\/\/www.asreal.sk\/ako-vyzera-obavana-zmena-youtubu-v-praxi\/#breadcrumbitem"}]}]